01 · Introduction
A restrained launch screen introduces Felt as a place to document personal transformation.
Founder · Mobile Product · 2026
Felt.
A private journaling and memory companion designed to help people capture meaningful moments, revisit them later, and continue the story.
The project
A journal that helps meaningful moments become part of a longer story.
Felt began with a simple idea: journaling should feel less like writing into an empty archive and more like continuing a conversation with your past self.
Every entry becomes part of a personal journey. Important moments can become memories, memories can grow into connected chapters, and thoughtful follow-ups bring the user back when the story is ready to continue.
Role
Founder, product strategy, UX, visual design, and development
Stack
Flutter, Supabase, Edge Functions, TestFlight
Focus
Journaling, memory continuity, reflection, and personal storytelling
Status
TestFlight build
The experience
Capture. Reflect. Revisit. Continue.
Felt is built around a quiet four-part loop that makes journaling feel continuous rather than isolated.
01
Capture
Write freely about a moment, feeling, change, or experience.
02
Reflect
Felt quietly understands which entries may hold deeper meaning.
03
Revisit
Important memories return at meaningful times rather than disappearing into a timeline.
04
Continue
Follow-ups help the user add the next chapter when a story has changed or developed.
Mobile screens
A warm, quiet interface designed to feel personal.
02 · Return
The sign-in experience keeps the typography, spacing, and tone calm and consistent.
03 · Today
The home screen creates a gentle entry point with a daily prompt and direct access to memories and the broader journey.
04 · Memory
Meaningful entries can become memories, creating a dedicated space for moments the user may want to revisit later.
05 · Journey
Every entry remains part of a chronological personal journey, allowing users to see how their experiences unfold over time.
My contribution
The product, identity, experience, and working iOS build.
I developed Felt from the initial product concept through the complete mobile experience. That included defining the memory system, designing the interface, creating the visual identity, building the Flutter application, connecting Supabase, and distributing test builds through TestFlight.
Early testing also shaped the product. Feedback showed that follow-ups needed to feel specific and connected to real details, helping transform Felt from a general journal into a more personal memory companion.
Currently in TestFlight
Your past is not an archive. It is a story still unfolding.
Private TestFlight build
Back to all work →